Why You Need Legal Answering Service
What does it mean to have a marketing department for lawyers? Are the lawyers so dry, or the people who sell them have lost their talent? What can be included in the legal answering service and how can sites like https://www.directlineinc.com/attorneys-law-offices help. Here is a practical example: Instead of having your secretary interview your clients one by one, know what they are there for, and check your schedule for availability, all of this can be done if you have an answering service.
They can call the line and ask for information. A legal call agent can gather all the information accurately and confidentially following specific set of instructions. By doing so, they can assist you in converting calls or inquiries to schedules, or better yet, cases.
We all know that lawyers work with passion. They always work late through the night and start their day very early as well. We also know that you will never tell us how you are running for a file, how many nights you lose, or you keep your “office collaborators” for a customer who thinks “he knows better.”
This only means that you do not have time to take messages but due to the nature of work, you cannot miss any messages either. Having a legal answering service can increase your marketing value by making sure that all your calls are answered and delivered. Also, if you are on an important call, they can be redirected to make sure that you do not miss anything.
Aside from that, everything is automated and can be configured based on your preferences.
This will likely promote the business and increase its revenue in no time at all.
What does it mean to do smart marketing in law?
1. Accept that you work in a highly competitive market and that the trick is “recommendation is the only guarantee of a client.”
2. Open your eyes and see that the world is evolving, technology (is) developing and (in) the profession you practice.
3. Develop the digitization of legal services, with the need to automate some activities, keep up-to-date with this fairly central part of your work. You will see that the attention directed in the right direction will make it easier for you to “go” after the customer, after the bills, after billing and especially cashing.
Always invoke the excuse “I do not have time!” Maybe it would be a good idea to stop for a while and see why the hell you do not have time! Moreover, from there start the job to bring you money and prestige.
4. Give yourself time and always have courage! If you think a “fairy” will come overnight who will make you specialized in a field, cult and omnipresent on professional and business events that will put your personality in qualities, values and visions, then you are either a lousy lawyer, or you have a brilliant PR that lied to freeze the waters.
5. DO NOT ACCEPT idiotic interviews with questions that keep you in your well-known comfort zone, because they only make you farther into platitudes. The customer already knows you; the market knows you – especially in the case of those with reputation.
6. Try to be original, authentic, honest with you and with what / who you are! Sure after the “phase,” you will have the courage to talk to people who can make you stand out through challenging and smart situations.
7. Look for support in the whole process that you may not be as good as in law. There is no shame! However, looking to resonate with those professionals, see if they are interested in your professional growth or just paying the invoice issued (usually before a personalized branding plan). Do not take it only after pompous awards or words, be careful with the man you talk to. Click here.
The best marketing is relational. People are the key to success, not to advertising.
8. Do not trust anyone who is waving a prey or some material (also paid!) To know who’s in what magazine. You’re just a lawyer, what the hell! You know/feel when a man even worked to get somewhere or hopped like a bunny from company to firm, from contract to contract.
9. Choose to do work (even branding) with people who put your heart, who are attentive to the details, who are in constant development and who regard you as an individual and not as a project. Such people will work to highlight you; they will make materials, projects that do not resemble others that are as authentic as possible.
10. Moreover, last but not least, enjoy the whole process. Stop looking at each action as a struggle. In marketing, you do not fight either the court, the opponent or the client. Such a process is meant to help you see your career more clearly, to make you like yourself and what you have achieved so far, to support you in your growth as a professional but also as a man. Get out of the “bubble” of conspiracy and laziness. Only now will you do something. I come soon, and I ask you: you are not bored or tired of reading the same thing, informing yourself by misinformation, finding nothing to get you out of that mice race you want? Don’t you want to wake up during this lawyer’s career?
