Bacolod Business Food

Iron Rice Plus: Pioneering Nutritional Innovation For A Healthier Future

The Blue Ink August 17, 2023

Iron Rice Plus: Pioneering Nutritional Innovation For A Healthier Future

In a groundbreaking stride towards addressing malnutrition and iron deficiency anemia, CM & Sons Food Products, Inc., the brains behind Merzci Bread & Pastries, were poised to revolutionize the food industry with their latest innovation: IRON RICE PLUS. The long-awaited launch, which took place on August 18, 2023, at L’Fisher Hotel Bacolod, marked a remarkable leap forward in promoting community health and well-being.

A Transformational Endeavor for Better Nutrition

With a steadfast focus on enhancing nutrition within the community, IRON RICE PLUS aims to meet the dietary needs of various segments, including young children, adolescents, and pregnant or lactating women. Achieved through the introduction of iron-fortified rice, this innovation seeks to fortify diets and bolster overall health.

The launch event, graced by the presence of DOST-FNRI Director, Dr. Imelda Angeles-Agdeppa, and CM & Sons Food Products, Inc.’s CEO and President, Jonathan Manuel Lo, signifies the start of an extraordinary journey. This undertaking underscores the company’s unwavering commitment to combat malnutrition and elevate the well-being of the community.

Pioneering Nutrition with IFRNOW

Central to this initiative is the concept of Iron Fortified Rice for Nutrition and Overall Wellness (IFRNOW). This groundbreaking approach integrates advanced technologies like “Iron Rice Premix” and “Iron Fortified Rice” from DOST-FNRI, showcasing the company’s dedication to nutritional innovation. This dedication aligns harmoniously with Republic Act 8976, which mandates iron enrichment in milled rice to counteract micronutrient deficiencies.

Notably, the launch of Iron Rice Plus establishes a state-of-the-art facility exclusively dedicated to producing Iron Rice Premix and Iron-Fortified Rice. This move positions the Visayas region as a national leader in nutritional innovation and culinary technology.

A Holistic Approach to Community Health

The core objective of Iron Rice Plus is to combat malnutrition across the Philippines, with a particular focus on vulnerable populations. The prevalence of iron deficiency anemia in the country underscores the importance of this initiative, given its impact on education and societal contributions. Recognizing the significance of the younger generation, CM & Sons remains steadfast in its commitment to enhancing their well-being and health, fostering excellence not only in academics but also in various life domains.

Catering to Filipino Dietary Preferences

The strategic decision to fortify rice products with iron aligns with Filipino dietary habits, where rice is a staple regardless of income. This approach ensures that Iron Rice Plus will have a broad and positive impact on the nation’s nutritional landscape.

From Bread to IRON RICE PLUS: A Remarkable Evolution

CM & Sons Food Products, Inc., known as Merzci, has come a long way since its establishment in 1995. Starting as a small bakery supplying bread to a single outlet, the company’s journey has been remarkable, positioning it as a key player in the food industry. The transition from “Merci” to “Merzci” marked a rebranding effort that resonated with a diverse consumer base. Expanding from bread and pasalubong items, Merzci evolved into a fast-food enterprise, catering to the needs of the working population.

Charting a Healthier Future

With the introduction of IRON RICE PLUS, CM & Sons embarks on a new chapter driven by a commitment to socio-economic progress through improved nutrition. As IRON RICE PLUS enters the market, the company envisions a path forward that not only nourishes the Filipino community but also uplifts lives, fostering a vibrant and healthier future, especially for those grappling with iron deficiency.

Conclusion: A Beacon of Health and Progress

The launch of IRON RICE PLUS by CM & Sons Food Products, Inc. stands as a testament to the organization’s dedication to public health and well-being. By aligning with the mission to combat malnutrition, the company solidifies its status as a trailblazer within the food industry. It emerges as a beacon of positive transformation, furthering the quest for a stronger and more prosperous nation. As IRON RICE PLUS takes its place on the shelves, it carries the promise of a healthier and more nourished future for all, underscoring the power of innovation in shaping a better world.

For more information about the product, visit: