Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year.
If you’re always on the lookout for what’s new, you’re in the right place! And yes, we’re sure you saw the photo above… the most-awaited tumbler brand now officially made its way to the Philippines! From brands opening their very first stores to exciting new dining concepts and lifestyle favorites arriving at SM, brings plenty […]
SM Supermalls is bringing more giant-sized fun, immersive experiences, and memorable moments to communities across the Visayas and Palawan with the expansion of the SM Giant Squad to SM City Iloilo, SM City Roxas, SM City Bacolod, and SM City Puerto Princesa.
Real talk: some days you’re always on the go. Other days, you’re just showing up a little better than yesterday. Either way, it all adds up to your self-love era. Not just about working out, but moving and being how you want, picking up new habits, and finding pieces that fit just YOU everyday. Just […]
Discover Negrense artisans, local finds, and exciting experiences that deserve a spot on your plans The Bulawan Trade Fair is officially in full swing at SM City Bacolod, drawing shoppers, creatives, and supporters of local craftsmanship into a vibrant showcase of Negrense artistry, innovation, and entrepreneurship. Following a successful opening day turnout, the three-day fair […]
SM malls in the Visayas, continue to gain global recognition for sustainability and community-driven innovation after winning a Silver Award at the prestigious International Council of Shopping Centers MAXI Awards for “Art From All: Turning Community Action into Public Art,” a sustainability campaign mounted at your most-loved SM City Cebu and SM City Iloilo, that […]
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