No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you’ve been craving! This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there’s even […]
Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities. Great marketing goes beyond capturing attention — it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of […]
Customers continue to be the transformation driver for SM Supermalls. Following undisrupted foot traffic and positive business performance in the first half of 2026, the mall operating arm of SM Prime Holdings Inc. has noted three key factors that maintained market interest despite scaled consumption patterns earlier in the year.
If you’re always on the lookout for what’s new, you’re in the right place! And yes, we’re sure you saw the photo above… the most-awaited tumbler brand now officially made its way to the Philippines! From brands opening their very first stores to exciting new dining concepts and lifestyle favorites arriving at SM, brings plenty […]
SM Supermalls is bringing more giant-sized fun, immersive experiences, and memorable moments to communities across the Visayas and Palawan with the expansion of the SM Giant Squad to SM City Iloilo, SM City Roxas, SM City Bacolod, and SM City Puerto Princesa.
Real talk: some days you’re always on the go. Other days, you’re just showing up a little better than yesterday. Either way, it all adds up to your self-love era. Not just about working out, but moving and being how you want, picking up new habits, and finding pieces that fit just YOU everyday. Just […]
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